Your Brand Is Speaking: Is It Saying What You Want It To?
In marketing, a brand audit is a foundational tool for evaluating a company’s market position. It analyzes both internal and external components: mission, vision, tone of voice, messaging, visual identity, and customer perception. The goal is to uncover alignment gaps between what the company believes it stands for and what the audience actually experiences.
Professionals - especially those managing teams, visibility, and strategic influence, can apply the same principles to their personal brands.
Photo of a leadership brand word cloud.
Early in my career, I was the go-to person. Reliable, efficient, a safe pair of hands. But eventually, I noticed I was being seen only as the doer - not the strategic thinker I knew I was. That perception wasn’t wrong; it was just incomplete. I realized I had unintentionally built a personal brand that emphasized delivery, but not direction.
So, I did what any brand strategist would do: I audited my brand. I looked inward at what I valued, how I wanted to lead, and what themes were most consistent in my work. Then I looked outward: What were people saying? How was I perceived in meetings, decision-making moments, or collaborative settings?
That internal and external reflection helped me realign my message and reposition myself in a more strategic light. I didn’t change who I was - I just clarified how I wanted to be experienced.
“If you don’t shape your narrative, others will fill in the blanks for you.”
A personal brand audit isn’t about reinvention. It’s about realignment. Here's a simple framework:
Internal Brand Elements
What are my core leadership values?
How would I describe my tone, voice, or leadership style?
What do I want to be known for?
Am I consistent across platforms and touchpoints?
External Brand Signals
How do others describe me or react to my leadership?
Is there brand equity in how I contribute to decisions, teams, or strategy?
Are my intentions clearly reflected in my behavior, language, and presence?
What feedback patterns do I see—and do they reflect my desired positioning?
Picture of the Eclat's™ Brand Audit Framework
Strong brands - corporate or personal - are clear, consistent, and credible. A personal brand audit helps you become all three.
Ready to align your leadership presence with your strategy?
Book a session to explore how Éclat’s brand frameworks help leaders evolve how they’re experienced - internally and externally.
