“Historically, financial services leaders often relied on very complex, jargon-filled language with the idea of showing trust and knowledge. Today, this is not the case; the shift is toward clear, transparent, and honest communication. Using simpler language definitely helps reach broader audiences.

You need to show what your purpose is—in other words, be intentional about telling your story: what you stand for, what drives you, and the impact you want to make. Consistency across how you present yourself online, in meetings, and everywhere builds credibility and ensures your leadership brand is both authentic and memorable.”

Guillermo Wolf, Marketing Director Debt.com